History
In 1960, Paul Rogiers, alongside his cherished wife Paula, founded their company. United in their vision, they crafted a unique collection and procured furniture from esteemed providers in Italy and Portugal. Initially serving retail clients in Belgium, their enterprise swiftly expanded to countries including France, the Netherlands, the UK, and Germany.
In 1976, they transitioned to the location that remains our headquarters today, nestled in Waregem. Set within a historic textile mill built in 1892, it was among the pioneering structures of its kind in West-Flanders. To this day, we hold immense pride in this building and its rich legacy. The building encompasses our European main office, featuring workspaces, a showroom, and a logistics center.
Paul and Paula are blessed with four children, and two of them chose to be part of the family business. Pierre, the eldest, came onboard in 1978, followed by his brother Jean-Paul in 1979. They both immersed themselves in every facet of the company, navigating through shipments, warehousing, sales, and backoffice tasks. Ultimately, Pierre took the helm as the head of sales, while JP established himself as the head of buying.
Over the years, the company flourished and established its name throughout Europe. By showcasing at international exhibitions like the Brussels Furniture Fair, the Cologne Fair, and Maisons et Objet in Paris, they broadened their clientele. By 2000, Jean-Paul and Pierre took over the leadership from their parents and persistently propelled the company’s expansion.
In 2002, Jean-Paul and Pierre initiated their inaugural production facility, from which the Paul Rogers collection emerged, now recognized under the brand name PR-Living. This establishment enabled PR-Living’s collection to reach a global market, garnering a devoted clientele from Asia, Oceania, North and South America, as well as the Middle East.
In 2011, we acquired a 30,000-square-meter plot, leading to the inauguration of our second production facility in Europe. It began with a structure covering 2,000 square meters and has since expanded to its present footprint of 8,000 square meters.
In 2012, Thibault, Jean-Paul’s eldest son, became a part of the company, marking the entry of the third generation into the business. Adhering to the company’s traditions, Thibault familiarized himself with every department before ultimately taking charge of Paul Rogers’ product development, design, and production segments.
In 2018, Jean-Paul’s second son Louis, joined the company. With a wealth of knowledge in marketing and sales, he now serves as our sales director.
In 2020, we commemorated the 60th anniversary of our company, established by Paul and Paula Rogiers.
In 2024, Louis and Thibault launch the new brand Paul Rogers, honoring their founder and grandfather, in collaboration with creative director Cas Moor. This monumental shift brought about a sweeping renewal, featuring a new 2,000-square-meter showroom at our headquarters, a meticulously reimagined website equipped with a superior back-end server to optimize our B2B customer experience, and an innovative collection that resonates with the insights and heritage of our company’s remarkable 60+ year journey.
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